In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future.
It’s an understanding that, with the right mind-set,
we can make the future better by what we do today.
So we challenge ourselves to evolve, innovate and experiment,
to create a better, happier future for everyone.
Today, our 70+ businesses span e-commerce, digital content,
communications and fintech, bringing the joy of discovery to more
than 1.2 billion members across the world.